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Greetings Colleagues,
I hope you’re enjoying the beautiful summer weather that has finally arrived in Brockport. We’re feeling confident about reaching our enrollment goals for Fall 2025, thanks to the continued collaboration and dedication of every department across the university.
Fall 2025 Recruitment Update
Undergraduate Recruitment Update:
- The first-year fall 2025 target is 1250 and we have 1382 first-year deposits, equal to last year, and up from 1325 in 2023.
- The fall transfer target is 725, and we currently have 542 transfer deposits, up from 486 last year and 423 in 2023.
Graduate Recruitment:
- Summer graduate deposits are strong, with 193 compared to 167 last year, and 145 in 2023.
- The fall graduate target is 460, and we are already at 414 deposits with 3 months remaining in the fall graduate admission cycle.
Continuing student registration is ongoing, with faculty and staff triaging the list of continuing students eligible for fall registration.
Strategic Enrollment Management Plan Progress
The Strategic Enrollment Management (SEM) framework developed in 2022 consists of the SEM Steering Committee, Recruitment Council, Retention & Persistence Council, and Data Team. This cross-divisional work emphasizes campuswide engagement with recruitment and retention efforts and monitors progress towards our SEM plan goals:
Recruitment
- Goal 1: By 2024, enroll at least 1200 first-year students each fall semester, and 25 each spring semester. Achieved and updated goal to 1250 for fall 2025.
- Goal 2: By 2028, consistently enroll at least 650 transfer students each fall semester, and 275 each spring semester. Achieved and updated goal to 725 for fall 2025.
- Goal 3: By 2028, increase the number of new graduate students (473 fall 2024 target, 3% increase for fall 2025 forward). 429 incoming graduate students for fall 2024, with an adjusted goal of 460 fall 2025 based on SEM enrollment projections.
Retention & Persistence
- Goal 1: Become a leader among SUNY comprehensives in student retention rates and graduation rates by 2034.
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- By 2026, achieve and maintain a first-year retention rate of 75% for first-time, full-time students. In progress. 71.3% retention of fall 2023 cohort. Projected increase in retention for fall 2024 cohort based on fall to spring trends.
- Goal 2: By 2028, achieve a persistence rate of 85% for transfer students. Achieved and maintain.
- Goal 3: By 2028, achieve a graduate student retention rate of 77% (fall to fall). Achieved and maintain.
Enrollment Outcomes in 2024-2025
- Fall 2024 broke the record set in Fall 2023, a 50 year high for incoming student enrollment:
- First year: 1310 (+29 from 2024, +287 from 2022, +110 ahead of the 1200 target)
- Transfer: 764 (+38 from 2023, +185 from 2022, +164 ahead of the 600 target)
- Graduate: 429 (-44 behind the 473 target, and still well ahead of targets in fall 2019 through fall 2022).
- International: 63 (+37 from 2023)
- We led the SUNY Comprehensive sector with the largest number of First year and Transfer deposits for fall 2024.
- Spring 2025 incoming student enrollment:
- First year: 50 (-11 from 2024, +15 ahead of the 35 target)
- Transfer: 345 (+64 from 2024, +70 ahead of the 275 target)
- Graduate: 246 (+18 from 2024, +46 ahead of the 200 target)
- International: 27
- Exceeded our overall enrollment targets
- Fall 2024 overall enrollment: 7,482 (+551 from 2023, +1,058 from 2022).
- Fall 2024 total undergraduate enrollment was 5,816, an increase of 387 over fall 2023 (5,429) and an increase of 667 over fall 2022 (5,149).
- Fall 2024 total graduate enrollment was 1,666, an increase of 164 over fall 2023 GR enrollment (1,502) and 391 over fall 2022 (1,275).
- Spring 2025 overall enrollment: 7,166 (+575 from 2024, +1,144 from 2023)
- Spring 2025 total undergraduate enrollment was 5,504 (+481 from spring 2024, +810 from spring 2023.
- Spring 2025 total graduate enrollment was 1,662 (+94 from spring 2024, +334 from spring 2023).
- Fall to Spring Retention: For fall 2024 first-time, full-time students, the fall to spring retention rate is 87.4% (+5% from fall 2023 cohort and a high since fall 2017). The full-time transfer student retention rate is similar to last year (89.3% vs. 89.8%).
- Fall 2025 undergraduate applications are strong, with over 13,700 applications, compared to 12,892 in 2024, 10,850 in 2023, and 7,681 in 2022.
- The last SUNY comparison report shows Brockport as having the largest incoming class among the comprehensive universities for fall 2025.
Retention Programs:
Golden Eagle Orientation and EOP Summer Academy are right around the corner, with the new EOP students arriving on July 6th and the first orientation group coming on July 10th.
The Emerging Scholars Summer Bridge Program will continue as a mandatory student success effort. Emerging Scholars move in on Sunday, 8/17 and attend a 4-day program focused on building academic and personal skills, creating personalized success plans, as well as learning about available resources to support their success.
Our SEM Steering Committee members and I would be happy to meet with you to discuss your ideas and feedback regarding our enrollment efforts. Please reach out to Debbie Lester if you’d like to schedule a time to connect (dlester@brockport.edu).
Thank you for your continued partnership.
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