Bachelor of Science in Marketing
First Year
Fall
| Course | Credits |
|---|---|
| ENG 112 Written Communication | 3 |
| MTH 111 College Algebra (prerequisite) | 3 |
| Gen Ed Social Science | 3 |
| Gen Ed Equity, Inclusion & Social Justice | 3 |
| Gen Ed Humanities | 3 |
| GEP 100 Academic Planning Seminar | 1 |
| Total | 16 |
Spring
| Course | Credits |
|---|---|
| CIS 217 Fund. of Business Computing | 3 |
| MTH 221 Business Calculus | 3 |
| Gen Ed Natural Science w/ Lab | 4 |
| Gen Ed World Language | 3 |
| Gen Ed The Arts | 3 |
| Total | 16 |
Second Year
Fall
| Course | Credits |
|---|---|
| ACC 281 Financial Accounting | 3 |
| ECN 201 Microeconomics | 3 |
| ECN 204 Business Statistics | 3 |
| Gen Ed US History & Civic Engagement | 3 |
| Gen El General Elective | 3 |
| Total | 15 |
Spring
| Course | Credits |
|---|---|
| ACC 282 Managerial Accounting | 3 |
| ECN 202 Macroeconomics | 3 |
| Gen Ed World History & Global Awareness | 3 |
| Gen Ed Perspectives on Gender | 3 |
| Gen El General Elective | 3 |
| Total | 15 |
Third Year
Fall
| Course | Credits |
|---|---|
| BUS 377 Business Communication | 3 |
| BUS 325 Principles of Finance | 3 |
| BUS 335 Principles of Marketing | 3 |
| BUS 366 Organizational Behavior | 3 |
| BUS 375 Business Law | 3 |
| BUS 389 Business Careers Seminar | 1 |
| Total | 16 |
Spring
| Course | Credits |
|---|---|
| BUS 345 International Business | 3 |
| BUS 378 Business Gov’t & Society (Gen Ed: Contemporary Issues) | 3 |
| ECN 304 Intermediate Statistics | 3 |
| BUS 361 Production & Operations Management | 3 |
| BUS 4XX Marketing Elective | 3 |
| Total | 15 |
Fourth Year
Fall
| Course | Credits |
|---|---|
| BUS 441 Marketing Management | 3 |
| BUS 4XX Marketing Elective | 3 |
| BUS 4XX Marketing Elective | 3 |
| Gen El General Elective | 3 |
| Gen El General Elective | 3 |
| Total | 15 |
Spring
| Course | Credits |
|---|---|
| BUS 475 Strategic Management | 3 |
| BUS 498 Internship (Optional) | 3 |
| BUS 4XX Marketing Elective | 3 |
| Gen El General Elective | 3 |
| Total | 12 |
Major Specific Elective Courses
| Course | Credits |
|---|---|
| BUS 432 Personal Selling & Sales Management | 3 |
| BUS 433 International Marketing | 3 |
| BUS 435 Consumer Behavior | 3 |
| BUS 436 Marketing Research | 3 |
| BUS 437 Advertising & Promotion | 3 |
| BUS 438 Supply Chain Management | 3 |
| BUS 439 Social Media & Digital Marketing | 3 |
| BUS 440 Business to Business Marketing | 3 |
| BUS 498 Internship | N/A |
| Total | 12 |