Understand the intricacies of social media and equip yourself with the tools to influence, inform, and lead in virtually any industry.
Why study social media?
Our social media minor is an interdisciplinary program comprised of courses from the following disciplines:
Art and Design
Marketing
Journalism
The minor offers students an in-depth understanding of how to create, manage, and analyze content across major social media platforms. Students will develop practical skills in video production, writing, mobile journalism, and digital strategy, while exploring the cultural and ethical dimensions of social media.
Successful YouTuber “Arcade Warrior” couples his online popularity with a major in journalism and broadcasting to bolster his career as a content creator.
In today’s digital-first world, understanding social media is essential for building brands, shaping public perception, and connecting with audiences in real time.
With a minor in social media, you will be able to:
Analyze current social media trends and how they engage specific audiences
Evaluate the influence of social media on political, economic, social, and technological developments
Develop strategic social media campaigns for advertising, branding, internal communication, and public relations
Understand the features, functions, and unique advantages of major social media platforms
Explore legal and regulatory issues affecting social media use by individuals, businesses, and organizations
Career Outlook
Pairing a social media minor with majors like Journalism, Business, Marketing, English, or Political Science will help you stand out in competitive, digital-driven fields.
