Before you encourage others:
Make your own gift first
You will be a more credible solicitor if you make your own gift or pledge before asking anyone else for one. It is difficult to convince others to do something when you have not yet convinced yourself. Once you have made your own commitment and have thought about why Brockport is important to you and deserving of your support, you can use this reasoning with others.
If you’ve already completed this step, thank you!
During your conversation:
Establish rapport
This will come naturally if the colleague is someone you already know well. If not, your common bond as colleagues should provide an easy, natural opening. (“How long have you worked at Brockport? How are your classes going? Are you aware of the Faculty and Staff Giving Campaign?) Enjoy the chance to have a conversation with someone you know well or not-so-well about a place you both know well.
Explain your mission
Tell your colleague that you support the Faculty and Staff Campaign and are making personal solicitations on behalf of this year’s campaign.
The annual Faculty and Staff Campaign is an opportunity to celebrate the University’s mission of student success and its core value of providing a quality education at an affordable price through philanthropy. It allows all of us who champion the Brockport education to express our appreciation and assist in the continued availability of it.
Make the case for support
Private support provides our students with rich opportunities for educational and personal growth. It enhances the wide array of activities and programs we offer to assist students in developing their talents while serving the community at large. Whether it is studying abroad, interning at a local business, or participating in the life of the University, private dollars play a vital part in enriching the Brockport experience for everyone involved.
Although The Fund for Brockport is the top priority, if your colleague wants to give to another area of the university (e.g. departmental fund or scholarship, sports team, etc.), you can say that all gifts to this year’s campaign will enhance the offerings to our students, help make Brockport a better place for all of us, and count towards increasing participation across campus.
Above all, be positive and let your enthusiasm show. Talk about why you give and why you believe it is important to encourage others to participate. Your own example will be the most powerful argument you can bring to your solicitations.
After your pitch:
Wrap up the Conversation
- Yes: Thank the colleague and let them know their options for making their gift – one-time gifts can be made by check, credit card, or payroll deduction. Bi-weekly payments can also be set up through payroll deduction.
- Maybe: It is not unusual for someone to want time to think carefully before committing to a gift. Agree on the follow-up and ask if you can touch base again in a week or two.
- No: Thank your colleague for their time and consideration, and express the hope that they will consider a gift at another point in time.