Marketing Major

Description

As a Marketing major, you will learn to identify customer needs, develop strategies to meet those needs, and communicate effectively with your target audience. Our curriculum offers a wide range of topics, including consumer psychology, marketing research, digital marketing, advertising, social media marketing, branding, and sales, among others. Throughout the program, you will engage in practical projects, analyze real-world cases, and create marketing plans. These hands-on experiences help you understand what makes marketing campaigns successful and build the knowledge and skills necessary for various careers, such as marketing manager, brand strategist, advertising executive, and social media marketer. If you enjoy thinking outside the box, working with people, or exploring how products are promoted and sold, this major is an excellent choice for you.

Students interested in business studies may also consider majors in Business Administration, International Business, Economics, Accounting, and Finance.

Program Requirements

Students who pursue the Marketing Major as part of a Bachelor of Science degree must satisfy all the major-specific requirements. Students are also bound by the policies and procedures of the School of Business and Management. To satisfy degree requirements, students must earn 1) a grade of at least C- in all courses required for the major, and 2) an overall GPA of 2.0 in all courses required for the major.

Only business students who have declared their major or minor are permitted to register for 400 level courses in the School of Business and Management.

General Education Requirements (34-37 credits)

Prerequisites (0-4 credits)

• ONE of the following courses:
  • MTH 111-College Algebra
  • MTH 122-Pre-Calculus

Foundation Courses (25-26 credits)

• BUS 217 Fundamentals of Business Computing
• BUS 377 Business Communication
• BUS 389 Business Careers Seminar (1 credit)
• ACC 281 Introduction to Financial Accounting
• ACC 282 Introduction to Managerial Accounting
• ECN 201 Principles of Microeconomics
• ECN 202 Principles of Macroeconomics
• ECN 204 Introduction to Business Statistics (Note: An introductory statistics course from another discipline may be substituted for ECN 204. However, credit towards graduation will be allowed for only one introductory statistics course.)
• ONE of the following courses:
  • MTH 221 Business Calculus
  • MTH 201 Calculus

Business Core Courses (27 credits)

• ECN 304 Intermediate Statistics
• BUS 325 Principles of Finance
• BUS 335 Principles of Marketing
• BUS 345 International Business Environment
• BUS 361 Production and Operations Management
• BUS 366 Organizational Behavior
• BUS 375 Business Law I
• BUS 378 Business, Government, and Society
• BUS 475 Strategic Management (for seniors only)

Marketing Courses (15 credits)

• Required:
  • BUS 441 Marketing Management

• Major Electives: FOUR of the following:
  • BUS 440 Business to Business Marketing
  • BUS 432 Sales Management
  • BUS 433 International Marketing
  • BUS 435 Consumer Behavior
  • BUS 436 Marketing Research
  • BUS 437 Advertising and Promotion
  • BUS 438 Supply Chain Management
  • BUS 439 Social Media & Digital Marketing
  • REL 440 Tourism Marketing
  • BUS 498 Internship

Other Electives (11-22 credits)

Total Credits (120 credits)

Student Learning Outcomes

Upon completion of the program, students will be able to:

• Competency Goal 1 Problem Solving: Graduates can identify marketing challenges and opportunities for an organization and develop marketing strategy by integrating customer insights, content creation, and market research to aid market growth.
• Competency Goal 2 Knowledge of Business: Graduates can apply key business concepts associated with marketing.
• Competency Goal 3 Analytical & Critical Thinking: Graduates can critically analyze business issues.
• Competency Goal 4 Written Communication: Graduates demonstrate effective written communication skills.
• Competency Goal 5 Market Readiness: Graduates demonstrate market readiness in a professional setting.
• Competency Goal 6 DEI and Social Responsibility: Graduates demonstrate an understanding of equity, diversity, inclusivity, and other social responsibility issues in business.