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Marketing Major/Minor

Raise awareness, grow a customer base, develop a brand, and generate revenue by implementing marketing strategies and tactics.

Establish your personal brand through workshops, insightful conversations, guest speakers, and more with our student-led Marketing Agency.

Why Marketing?

Your coursework will help you develop the cutting-edge marketing skills needed to help businesses thrive in an ultra-competitive global environment. You’ll learn how to develop a brand, execute triumphant campaigns, drive growth and ultimately achieve market dominance.

You’ll develop a versatile skillset and the ability to fine-tune your strategies to fit with shifting consumer preferences and continuous advancements in technology.

Stay at the forefront of the digital landscape, shaping and refining campaigns within an ever-changing marketplace.

Explore our courses Marketing Minor

 

Featured Story

Elijah Burke '18, social media manager at RFK Racing

Post from the Pitstop

Lifelong NASCAR fan, Elijah Burke ’18, leveraged his viral video to become the social media manager for RFK Racing.

Read the storyPost from the Pitstop

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Career outlook

Prepare for a career in domestic or global brand management, digital marketing, market research, advertising, or brand consulting. A degree in marketing will prepare you for careers such as:

  • Advertising Manager
  • Brand Manager
  • Content Strategist
  • Digital Marketing Specialist
  • Market Researcher
  • Marketing Analyst
  • Product Manager
  • Sales Professional
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